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Sony Pictures has been sued for using fake movie reviews to sell several of its movies. Because it was a class action suit, moviegoers can file to receive a $5 per person reimbursement.
What happened, basically, is this: in the promotion of several of its movies, Sony's PR department cited a "David Manning of the Ridgefield Press". There was no such person, and the filers of the suit said they had been mislead by bogus reviews into seeing the movie.
COME ON, FOLKS!
Every movie buff in the world knows that the majority of movie reviews are carefully spun, carefully crafted blurbs from a larger review that is usually less favorable. The signature ellipses should be a dead giveaway if nothing else. Advertisers have one goal in mind, and that is to sell their product, in this case the product being movie tickets.
Sony's actions certainly were wrong. And even stupid, given the chance that they could have easily had a disassociated person drop a few comments onto online message boards to get the quips they were seeking. But the actions of those who sued Sony could set a disturbing trend of suing the producer for a bad movie because of the favorable advertising promoting it.
Think it's too late to sue Lucas for "Howard the Duck?"