I heard this idea tossed out on a radio call in show the other day, but, sadly, it wasn't pursued as much as it should be.
With box office revenues declining in Hollywood, it seems that they could save their own skins by emplying a more common sense approach to the release of their movies. No matter how sophisticated our home entertainment systems get, there will always be an appeal to the theater because it gives us something to do, someplace to go to socialize.
And while theaters are enjoying the successes of their big releases (The Da Vinci Code, XMen 3, the Break-up), their "B-List" releases will be headed to video in short order, without making a good return at the box office.
So, why not offer bargain prices on those B-List releases in the movie theaters? I sure would not want to pay as much to see a Martin Lawrence flick, for example, as I would a Tom Hanks flick. There's a substantial difference in the quality of acting between the two. But if I were guided by the fact that it was two bucks cheaper to see the Martin Lawrence flick, I might be persuaded.
Like many other Americans, I love my movies (and was thrilled when the theater in the town nearest us reopened). But I don't love the cost, and, while I will certainly shell out full price when the next Narnia release comes along, I'm going to be a little more begrudging of my cash if Will Ferrell decides to do an Anchorman 2 (nothing personal, Will, but Aslan trumps Ron Burgundy). But it might be a different story altogether if the budget were a primary consideration.