"The Da Vinci Code" pulled in $77 million over the weekend, an impressive take, by all estimates. With "Over the Hedge" pulling in $37 million, and "Mission: Impossible III" taking in $11 million, it's been one of the better grossing weeks for the US box office in quite awhile. While DVC's controversy's not likely to die soon, by selling tickets, it is helping an industry that has been underperforming recently. While we've seen hype over movies such as last year's "Brokeback Mountain", DVC came close to exceeding last year's movie of infamy's total domestic box office take in a single weekend.

There is little doubt that Hollywood's writers, producers, and actors are thrilled with this release, as it seemingly erases questions about whether the big screen is obsolete. Unless the movie's ticket sales die quickly, it could well find itself perched among the top ten movies of all time, a shot in the arm the movie industry desperately needs right now.

But I'm still not going to see it.