I watched a yahoo! News piece citing a NY Times story that WalMart was enlisting bloggers to fight the blog war. The reason that concerns me is that I have blogged repeatedly in favor of WalMart, and their actions undermine my credibility in endorsing a company I largely believe in. As a result, I will no longer be blogging on Walmart, pro or con, except to respond to other bloggers.
Let me be very clear in stating that I have never received a dime from WalMart for promotion of their business practices. While I am not above doing so (business is business), I feel it is my ethical obligation to provide you with the source of my information, even if that source comes direcly from WalMart's PR department.
I don't have a problem with the bloggers who have used the information from WalMart. After all, as I said in the last paragraph, business is business. But hiding your sources is not an ethical way to write, at least not in my opinion. I'm done blogging on WalMart (unless they send a check!)